About the Founder

The platform was founded by Anna Shtovbonko, an e-commerce specialist with more than 10 years of experience in the digital commerce industry.

Anna specializes in performance-driven marketplace management, project execution, and revenue growth strategies, helping sellers and brands improve their marketplace operations and scale their businesses.

She has extensive hands-on experience managing and optimizing marketplace sales across major platforms such as Walmart, eBay, as well as direct-to-consumer e-commerce websites.

Anna’s academic background is in Commerce, Banking, and Finance, supported by both bachelor’s and master’s degrees, which provides a strong analytical and strategic foundation for her work in e-commerce.

In addition to her industry experience, Anna is also the author of scientific articles and a speaker at international conferences, where she shares insights on marketplace growth, seller ecosystems, and the evolving future of digital commerce.

Throughout her career, she has worked with leading brands, marketplace sellers, and e-commerce platforms, helping them improve operational efficiency, optimize marketplace performance, and develop sustainable growth strategies.

Anna is passionate about helping businesses of all sizes strengthen their e-commerce operations and maximize their presence across multiple digital sales channels.

Anna Shtovbonko

Founder | Marketplace Strategy & E-commerce Specialist

Expertise:

• Marketplace Strategy

• Seller Growth Optimization

• Marketplace Operations

• Pricing & Repricing Strategy

• E-commerce Performance Management

• Seller Experience & Marketplace Tools